From Definition to Deployment
SEE OUR PROJECTS
Our clients have selected us as their trusted advisors for
recommending solutions tailored to fit their needs, from formulating technology strategies to designing and deploying solutions. We use a proven methodology within our Enterprise Architecture practices, governance and standards, in order to ensure those solutions are properly integrated into our clients’ existing infrastructure. It is a privilege to serve our clients in this capacity. Our goal is to enable high powered technology solutions that achieve strategic business goals.
We take pride in our unrivalled success across a number of
industries – from chemical, telecom, automotive and financial
services companies have looked to us for help. Our time-tested methodologies have proven time and time again to
drive customer retention and turn potential problems into measurable business gains. In addition to that, users have also seen their level of service transition to “priceless and experiential” moments – a common goal amongst all of our clients.
MARKETING & ADVERTISING
eCOMMERCE DEPLOYMENT
Our client faced challenges in managing customer data and interactions, leading to limited insights into customer segments, preferences, and behavior. To address this issue, DMA MarTech team was engaged to deploy an eCommerce website that would capture customer data and deliver a personalized experience.
Initiate and Plan
In the planning phase, we undertook a comprehensive analysis of the intended website features and functionality. Drawing from the approved project deliverables and milestones, our team formulated detailed plans covering scope, cost management, resource allocation, risk mitigation, and change management.
These plans intricately identified resources, prioritized risks with corresponding responses, and delineated strategies for efficient change management.
With Quality management plans in motion we ensured that issues and resolutions were aligned with established standards and guidelines.
Execute
After the approval of the project management plans, we created a Gantt chart to illustrate the project timeline and interdependencies among different tasks. This was complemented by a Work Breakdown Structure (WBS) detailing milestones, tasks, and subtasks, offering real-time insights into project status and clarity on constraints, time, and resources.
Our systematic communication approach, coupled with collaborative tools like chats, web meetings, cadenced stand-ups, and scrum ceremonies, ensured that all tasks were executed in accordance with the established guidelines for the eCommerce site.
Monitor and Close
In terms of monitoring, we gauged project performance, pinpointed and quantified variances, and implemented corrective actions. This encompassed the oversight of procurement activities through inspection and audit. We kept stakeholders informed about the project’s status through a weekly project status report in accordance with the communication plan. To foster continuous learning, we captured, analyzed and hosted Lessons Learned sessions.
During the closing phase, we secured final acceptance of the automated stages of the customer journey from relevant stakeholders, and the ownership of the website was officially transferred to the designated stakeholders. Lessons Learned were compiled, including feedback from relevant stakeholders and all project-related documents were meticulously documented.
Benefit Realization
The rollout of the e-commerce site was a success, it provided valuable insights into customer demographics, preferences and behaviors allowing the business to analyze customer data, segment customers, automate targeted marketing campaigns and offer personalized offers and promotions.
Outcomes:
- 33% increase in customer engagement
- 25% increase in customer satisfaction
- 17% increase in retention rate rates within the first 6 months
PMO CONSULTANCY
AGILE PROJECT MANAGEMENT OFFICE (APMO)
Our client faced a rapidly changing market, and to stay competitive, they needed to adapt quickly to improve overall project performance. In order to get there, the Client wanted to establish a standardized approach to managing projects projects so that project activities were aligned with business strategy.
MISSION & STRUCTURE
DMA expert PMO team worked with the client to define the scope of the PMO’s responsibilities and role, and set specific, achievable goals to drive success. With an assessment of the organization’s project management maturity level, we were able to identify the current state and create a customized plan to implement the right processes, tools and practices to elevate performance.
The PMO type was selected, the reporting lines and staffing was identified and the integration with existing system and tools was determined. We ensured that the PMO was fully aligned with the organization mission and objectives and was equipped to deliver results to drive the organization forward.
PROCESSES & PROCEDURES
To unlock the full potential of the PMO we developed a comprehensive set of processes and procedures and tailored the tools and templates needed to streamline project charters, plans, and status reports. With a customized approach designed specifically for the organization we were confident that the PMO was optimized for maximum efficiency and effectiveness.
IMPLEMENTATION
Once the PMO’s structure, processes, and procedures were in place, we proceeded with the implementation. This included communicating the PMO’s mission and objectives to the organization, training staff on the PMO’s processes and procedures, and integrating the PMO into the agile project management activities. Ongoing support and guidance was provided to project managers as they implemented the new methodology across their projects.
MONITOR & EVALUATE
The performance of the PMO was continuously monitored and evaluated by measuring its impact on project outcomes and identifying areas for improvement, and making adjustments as necessary. Our data-driven approach allowed us to make adjustments to optimize the project management processes and drive success for the organization.
BENEFIT REALIZATION
Our client experienced game-changing results. There were significant improvements in project outcomes, including better communication and collaboration, increased transparency and visibility into project progress resulting in heightened team productivity, and overall business success.
Our ongoing monitoring and refinement of the project management processes, enabled greater flexibility, efficiency, and adaptability. This approach empowered the team to respond quickly to changing market conditions, giving the organization a competitive edge in today’s fast-paced business environment.
Outcomes:
- 12% reduction in project timelines
- 7% increase in project success rates
- 25% increase in team productivity
MANAGED SERVICES
NETWORK INFRASTRUCTURE UPGRADE
One of our MSP clients had been experiencing issues with their network infrastructure in terms of performance, security, and reliability. They needed to upgrade their existing networking hardware to more capable switches, routers, firewalls, and access points.
DEFINE & DESIGN
Our team at DMA provided the client with a detailed network design document that outlined the upgraded network infrastructure, along with a phased rollout schedule for the implementation. The project plan specified the types of requirements, deliverables, timeline installation, configuration, and testing schedules, making sure that disruption to the organization’s operation was minimal during the upgrade.
DEVELOP & TEST
Once the network design and project plan were approved, DMA ensured that the upgrade was compliant with the organization’s security policies and regulations before proceeding with the configuration of the hardware and reconfiguration of the network settings. To ensure optimal network performance, security, scalability and automation the existing network architecture was tested for the migration to a Software-Defined Network (SDN).
DEPLOY & REVIEW
Once testing was completed the new SDN was deployed. The review reports showed better management of the network and increased network performance. The risk of down time was significantly reduced with improved security and reliability of the network. The review reports revealed better access, connectivity and improved productivity.
BENEFIT REALIZATION
DMA provided the client with a final report summarizing the project’s objectives, requirements, design, and testing results. The client was very satisfied with the good design and effective management and were impressed with the detailed documentation and the opportunity to improve network’s performance and cut costs.
Outcomes:
- Visibility into network performance to optimize performance
- Automated reroutes and new stand-ups without increasing costs
- Seamless scalability for new networking functions or innovations
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“DMA has consistently exceeded our expectations and delivered top-tier results. Our projects have
seen tremendous success with their help, making the switch to this company a no-brainer. From
meticulous project planning to seamless execution, they provide the full package when it comes to digital marketing strategies. Their impressive portfolio management and reporting capabilities are second-to-none, granting us complete control over every aspect of our projects. It is truly amazing what they have managed to achieve through their efficient process and impressive interpersonal skills. We would highly recommend giving them a try – you will not be disappointed!”
“I’ve been thoroughly pleased with the work done by DMA. Their commitment to excellence has been
clear from the start – their passion for delivering superior results and their natural gifts for understanding what works best have resulted in far-reaching success for our business. Taking a
strategic yet creative approach, DMA transforms project goals into tangible outcomes backed by deep business knowledge and an inspiring vision for success that won’t be improved upon. Their ability to continually build consensus among team members makes them a winner in my books – I’m confident they will optimize the performance of any company that hires them
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Dallas, Texas
info@dallasmarketingassociation.com
469-426-1629
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